Your personal data is important and so ADIRA is committed to doing its part to protect your personal data and comply with a range of safeguarding laws, including GDPR (General Data Protection Regulation).This means that all personal data which we hold about you will be:
Used lawfully, fairly and in a transparent way.
Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
Relevant to the purposes we have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept only as long as necessary for the purposes we have told you about.
WHO WE ARE
PRIVACY COMPLAINTS PROCEDURE
You always have the right to make a complaint to the Information Commissioner’s Office (“ICO”) if you think your data is being misused. The ICO is the UK’s supervisory authority for data protection issues (www.ico.org.uk).We always appreciate the chance to try to deal with any data protection concerns before they are referred to the ICO so, if you are happy to do so, please do not hesitate to contact us using the details above so that we can try to help you out in the first instance.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you require more information, please contact us using the details above, which can also be found on our website.If we need to use your personal data for an unrelated purpose, we will notify you.Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.It is important that the personal data we hold about you is accurate and current. You can use your account page to amend the details that we hold about you.
Our website may contain links to and from third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. Please check the relevant third-party privacy policies before you submit any personal data to them.Please note that once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
We may collect, use, store and transfer different kinds of personal data about you.Including:
Your name, username or similar identifier, marital status, title, date of birth and gender (this will primarily be text based, but could also include audio, photos, videos and other forms of media).
Your contact address, email address and telephone numbers.
Your username and password, your interests, preferences, reviews, feedback and survey responses.
Information about how you use our website.
Your preferences in receiving marketing communications from us and our third-parties and your communication preferences.
We do not collect any special data that includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership and information about your health, genetic or biometric data, criminal convictions or offences.Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with. In this case, we may have to cancel a service you have with us (but we will notify you if this is the case at the time)
We use different methods to collect data from and about you.You may give us personal data by filling in forms or by corresponding with us by post, phone, email, by using our website, or otherwise, including but not limited to:
Information that you provide to us on our Social Media pages, such as Facebook, Twitter and Instagram.
Information that you provide when you enter one of our competitions or participate in one of our promotions.
Information that you provide when you report a problem with our website.
Information that you provide through surveys or when asked to give your opinions about our services and products.
Information that you provide when contacting or otherwise corresponding with us.
We may also receive Technical Data about you if you visit other websites employing our cookies.We may receive data from various third-parties and public sources such as those set out below:
Data from analytics providers, advertising networks (such as Google AdWords / Google Shopping) and search information providers (all of which may be based outside the EU).
HOW WE USE YOUR PERSONAL DATA
We collect your data to help determine your needs and provide you with a better service, and in particular for the following reasons:
To perform the contract we are about to enter into or have entered into with you in order to provide you with a service.
Internal record keeping.
We may use the information to improve our services.
We may periodically send promotional emails about new services, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone.
We may use the information to customise the website according to your interests.
We need to comply with a legal or regulatory obligation; and/or
You have specifically consented to us using your personal data in a particular way.
Personalise our website to you.
Allow you to use our website in a way that makes your browsing experience more convenient. For example, by allowing you to store items in an electronic shopping basket.
Place advertisements for our services on our website and other websites / apps involved in advertising or partnership networks in which we participate.
Personalise the advertisements which we place to you.
Make recommendations to you about services you might like.
Improve our website. For example, knowing how our users navigate our website and use its features allows us to streamline the user experience, speed up searches, identify bugs, make enhancements and ultimately get you to the right page and product faster.
Review the popularity of our services and advertisements with reference to platform, location and other related factors.
Estimate our audience size and usage pattern.
Provide faster and more personal service by collecting information in respect of any accounts which you have on our website.
Collect anonymous data about the websites from which users have travelled to our website.
Store information about any preferences which you set, so we can do things like greet you personally and speed up your login when you come back to our website.
Identify which of your device(s) you use to access our website or any account which you have registered on it.
Prevent credit fraud and various forms of cyber-crime.
The cookies we use:
May persist on your device between visits to our website, so that, for example, we can identify you when you visit again; and
May be provided either by us or by third-party service providers (such as analytics and search engine providers).
You can set your browser to accept or reject certain cookies or, if you prefer, you can set your browser to alert you each time a cookie is detected. Previous cookies that have been stored on your device can also be deleted. However, if you block our cookies or you subsequently delete a cookie that has been placed on your device, it will not be possible for you to use our website effectively as our systems rely on cookies to identify you as the user.
DISCLOSURES OF YOUR PERSONAL DATA
To service providers acting as processors or joint controllers who provide us with IT and system administration services.
To professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide us with consultancy, banking, legal, insurance and accounting services.
To HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect our rights, property, or safety, or the rights, property or safety of our customers, or others. This includes exchanging information with the police or other investigatory or law enforcement authorities and companies and organisations involved in fraud protection and credit risk reduction.
We may also share anonymous data to third-parties such as our advertisers; and analytics and search engine providers that assist us in the improvement and optimisation of our website.This anonymous data will be collected using cookies in a way which alone cannot identify any individual.We will never share your personal data with any company outside ADIRA for non-ADIRA related marketing purposes.
The data that we collect from you will be stored on secure servers within the European Economic Area (“EEA”). The majority of such data is held within the UK.Certain information may be accessed and processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services (such as content moderation or the maintenance of our data storage facilities)Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In particular, we use SSL to encrypt your information.We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.Please note that, despite the steps we take, the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We typically retain this information for a further six to twelve months to ensure that no relevant claim has been made within that six-year period before we dispose of it.In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
YOUR LEGAL RIGHTS